Engagement Strategies for Driving Improved Maternal & Infant Outcomes

Whether you’re a commercial health plan or a Medicaid MCO, there’s no denying that member engagement can be challenging. It’s a reason why fewer than half of people surveyed in 2023 said they were “fully satisfied” with their health coverage. When it comes to shaping a better journey for members, health plans have a big say in what it all looks like. But success or failure hinges on the right messaging, timing, program components, staff training, and a strategy that wraps it all together.